Frozen Four Promo Vehicle Hits the Road

The Frozen Four promotional vehicle has been on the road since late January with CCHA campus stops ranging from Michigan’s Upper Pennisula for Northern Michigan University and Lake Superior State University games, to Madison, WI, for a heavily-promoted outdoor game between the University of Michigan and the University of Wisconsin at Camp Randall Stadium before more than 60,000 fans.

A specially-wrapped Ford Transit Connect (the 2010 North American Truck of the Year), the promo vehicle has been seen by more than 1 million people since January.  Next stops include NCAA Regional match-ups March 26-28 and special visits to the College Hockey FanFest, FRIDAY at the Frozen Four^® and the semi-final and championship games of the Frozen Four at Detroit’s Ford Field.